Why not use a Wiki?
Wikis are a useful tool for collaborating on a document. They become less useful when they are used to communicate about events. For example, Wikipedia is a great encyclopedia. But, when you think about daily events such as updates on the relationship with a client, or the latest events in a project, blogs already have the built in notion of time stamped posts that communicate that information.
This is not to say that a company should never use wikis. Instead, there is a time and place for both wikis and blogs within the Enterprise.
Motivation through Recognition
To get people to contribute, you have to give them a personal reason to use a new system like this. One way is to make sure that people get credit for the good work they do.
Other tips and Tricks
- Email Integration - Transition in to using the system by making sure that your Worksite system supports an email address for every blog / Worksite. That way, people can just cc the blog instead of CC’ing to CYA. This also gives people an easy way to start to use a big system.
- Dos and Don’ts - People will recognize that the new system is a powerful reputation management system. Some will be worried that it could damage their reputation as much as help them. Give them some guidance with a firm set of dos and don’ts/
- Screencasts - The success of YouTube has proven that people LOVE videos. Use videos and screencasts to teach your employees about the new system and get them excited to use it.
- Use Weekly Email Updates - Blogs do not replace email. They only simply an additional communication tool. To get people excited about a new system, and to make sure they learn how it is being used and where it is succeeding, send out weekly update emails to your user base. Some people will take a long time to switch over to the new system. Weekly emails will keep them in the loop.
- Forget Dashboard - Use an RSS Reader - If you are a senior executive responsible for a whole cascade of projects, use a tool like Netvibes to monitor each of those projects. Skim the headlines. Click on the posts that seem to need your attention.
- Enterprise Digg - Cogenz is an example of a tool that you can use to help your people let each other know about interesting ideas.
- Folksonomy - Order Emerges from Chaos. And people will standardize on what keywords and tags to use to describe their articles. While it is important to give some structure, such as defining Worksite types, it is not necessary to dictate everything.